Mumbai, June 24, 2015: BIG MAGIC, poised to be the ultimate comedy destination from Reliance Broadcast Network Limited launched a fresh new look and channel identity. The content as part of the renewed strategic vision will be unpredictable, cutting edge, quirky, contemporary, surprising, differentiated, hilarious and entertaining; targeting families, but predominantly the male audience.
With original content including a high degree of humour, BIG Magic viewers will enjoy shows in the sitcom, non-fiction space, focused on building iconic characters which are stand out, quirky and funny. The content offered will be platform agnostic with a large play in the digital and mobile medium.
The logo unveiling saw the presence of popular BIG Magic stars namely Kiku Sharda aka Akbar andDelnaaz Irani aka Rani from Akbar Birbal; Saloni Daini, Ami Trivedi, Iqbal Azad, Dharmik Joisar, Sushant Mohindra of the recently launched show Tedi Medi Family; Upasana Singh aka Tarawanti and Gaurav Sharma aka Pappu from Total Nadaniyaan amongst others.
Talking about the innovation and change, Mr. Paritosh Painter, Network Creative Director, Reliance Broadcast Network Limited, said, “At BIG Magic, we strive to offer comedy content that is fresh, surprising, unpredictable and fully over the top. In line with our new campaign, we will continue our commitment to offer a comical line up of hilarious sitcoms, surprising and unpredictable short formats on topical issues, laugh out loud weekend special and festive specials.”
Commenting on the new logo and campaign, Mr. Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Limited said, “It has been a great year for BIG Magic since its launch last year and we are positive that our fresh, contemporary, over the top, quirky positioning will help in amplifying the overall channel outlook. Our clear objective is to make viewers laugh out loud and build iconic characters in the comedy space. With original content targeted at metros and non-metros, both long and short formats, BIG Magic is focused to provide nothing but unique and edgy comedy through its content to make people laugh out loud.”
BIG Magic is available across all DTH players as Tata Sky, Airtel, Videocon, DD Free Dish, Dish TV, Reliance Digital TV along with all cable operators as Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.
About Reliance Broadcast Network Limited
Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 BIG FM – India’s No.1 FM Network with 45 stations, reaching over 4 crore Indians each week; BIG MAGIC – which has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor,