Cannes Lions – Freida Pinto joins director of Love Actually Richard Curtis to unveil 1st Ever Global Cinema Campaign in an effort to raise awareness of SDGs to 7bn people in 7 days
At Cannes Lions advertising festival saw the launch of The First Ever Global Cinema Campaign. At a seminar hosted by SAWA – the Global Cinema Advertising Association, founding partners of Project Everyone, advertising legend and BBH founder Sir John Hegarty and Richard Curtis unveiled details of the creation and distribution of this film which will also be seen in INDIA.
They discussed the power of cinema in delivering social good and Freida Pinto and Chiwetel Ejiofor shared their experiences of how cinema can create waves for social change. The conversationwas chaired by British journalist and TV presenter Mariella Frostrup.
Richard conceived Project Everyone, with and for the UN. www.project-everyone.org Some of our other partners include Virgin, TES, Penguin Books, Aviva, Standard Chartered Bank, Comic Relief, Bill & Melinda Gates Foundation. On 26th Sept, the Sustainable Development Goals are to be agreed at the UN General Assembly, which include eradicating global poverty by 2030. These are a series of ambitious targets to end extreme poverty and tackle climate change for everyone by 2030. Their best chance of being met is if everyone on the planet is aware of them so the simple but mighty ambition of Project Everyone is to get the global goals in front of 7 billion people in 7 days between 26th September to 2nd October.
STRATEGIC FOCUS ON CUTTING EDGE, DIFFERENTIATED COMEDY CONTENT
Mumbai, June 24, 2015: BIG MAGIC, poised to be the ultimate comedy destination from Reliance Broadcast Network Limited launched a fresh new look and channel identity. The content as part of the renewed strategic vision will be unpredictable, cutting edge, quirky, contemporary, surprising, differentiated, hilarious and entertaining; targeting families, but predominantly the male audience.
With original content including a high degree of humour, BIG Magic viewers will enjoy shows in the sitcom, non-fiction space, focused on building iconic characters which are stand out, quirky and funny. The content offered will be platform agnostic with a large play in the digital and mobile medium.
The logo unveiling saw the presence of popular BIG Magic stars namely Kiku Sharda aka Akbar andDelnaaz Irani aka Rani from Akbar Birbal; Saloni Daini, Ami Trivedi, Iqbal Azad, Dharmik Joisar, Sushant Mohindra of the recently launched show Tedi Medi Family; Upasana Singh aka Tarawanti and Gaurav Sharma aka Pappu from Total Nadaniyaan amongst others.
Talking about the innovation and change, Mr. Paritosh Painter, Network Creative Director, Reliance Broadcast Network Limited, said, “At BIG Magic, we strive to offer comedy content that is fresh, surprising, unpredictable and fully over the top. In line with our new campaign, we will continue our commitment to offer a comical line up of hilarious sitcoms, surprising and unpredictable short formats on topical issues, laugh out loud weekend special and festive specials.”
Commenting on the new logo and campaign, Mr. Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Limited said, “It has been a great year for BIG Magic since its launch last year and we are positive that our fresh, contemporary, over the top, quirky positioning will help in amplifying the overall channel outlook. Our clear objective is to make viewers laugh out loud and build iconic characters in the comedy space. With original content targeted at metros and non-metros, both long and short formats, BIG Magic is focused to provide nothing but unique and edgy comedy through its content to make people laugh out loud.”
BIG Magic is available across all DTH players as Tata Sky, Airtel, Videocon, DD Free Dish, Dish TV, Reliance Digital TV along with all cable operators as Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.
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About Reliance Broadcast Network Limited
Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 BIG FM – India’s No.1 FM Network with 45 stations, reaching over 4 crore Indians each week; BIG MAGIC – which has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor, BIG MAGIC Ganga – the No. 1 regional Channel of Bihar and Jharkhand; BIG MAGIC International – a channel targeted at the Indian Diaspora in the US and Canada; BIG Thrill – the destination for action entertainment; and BIG Productions – its television content production division. For more information log on to www.reliancebroadcast.com
